With a complicated offering and numerous paper-based forms for quotes and claims, visitors to this insurance website were left confused and often ended up picking up the phone.
The move to a web-based quote system presented an opportunity to simplify the whole process. Through rapid prototyping techniques Rob’s team were able to quickly organise site content, and streamline the sales funnel. Product information was presented in a clear, simple way, and the number of options the user had to choose from was greatly reduced.
Accordingly, the process didn’t stop there. The rapid prototyping extended across a full feature CMS, allowing the client to manage content in 14 Caribbean territories.
Obtaining key stakeholder buy-in through functioning prototypes, Rob’s team were able to demonstrate precisely how the new website and CMS would work. With the blueprints approved, the team seamlessly briefed design and development teams, saving time and money for the client; ensuring everyone was on the same page from the get-go.