Growing Digital Business

Disney Guest Experience App.

Interactive Production & UX

With the rapid proliferation of iOS tablets amongst guests, coupled with a fleet of ships equipped with Apple TV in every stateroom, the stage was set to design and build a revolutionary in-suite entertainment system.

Working closely with Disney’s Imagineering group, Rob led the user-experience, design, and development teams that conceived and created an iOS App aggregating cruise itinerary and guest data to create an immersive ‘Virtual Concierge’.

Responsibilities included hardware selection, project management, software integration, testing, implementation and field support. Working closely with IT, Marketing and Operations stakeholders to forecast, budget, map user experience, create SOPs and train guest relations.